boost.ai today announced it has been selected by The AA, a leading UK-based provider of breakdown and insurance services, to support the next phase of its digital service transformation, using AI agents built on boost.ai’s trusted hybrid AI platform. As a Leader in the 2025 Gartner® Magic Quadrant™ for Conversational AI Platforms, boost.ai will enable The AA to deploy best in class AI powered customer experience solutions to expand its self-service offering to customers, improve customer access to account-specific information, and deliver support outside traditional operating hours. As one of the first UK breakdown and insurance companies to deploy generative AI to customers, this launch represents a major step forward in The AA’s evolution of digital service experience.

Insurers today face growing pressure to meet rising customer expectations and consumer duty, all while staying compliant and in control. For providers like The AA, delivering high-quality service amid high-volume, high-stakes interactions demands a solution that is both scalable and secure. Boost.ai directly solves for this, providing insurers across the globe with enterprise-grade AI that automates complex customer journeys without compromising security. Built specifically for regulated industries like insurance, boost.ai’s hybrid AI architecture empowers teams to resolve over 75% of inquiries on first contact, across chat and voice.

“For insurers, real-time support isn’t just expected, it’s essential. The AA understands that when customers are on the roadside in the middle of the night, or dealing with an unexpected event, timing and clarity matter,” said Jerry Haywood, CEO of boost.ai. “What sets The AA apart is their recognition that conversational AI isn’t just about efficiency, it’s about expanding access to customer support in the channels they’re already using. By placing generative AI at the forefront of their customer support offering, they’ve clearly demonstrated their place as an innovator in the UK insurance space.”

The phased rollout, beginning in July of 2025, started with a boost.ai AI agent being deployed to The AA’s web channel within just 30 calendar days of the project launch date, followed by integration into WhatsApp in August. Initial results have seen significant improvements with AI agent accuracy over 90%, containment rates in excess of 45%, and reduced escalation to human agents. These results align with boost.ai’s consistent global resolution rate of over 90%.

“Our initial foray into conversational AI demonstrated the real value of intelligent self-service for the millions of customers and members who choose The AA for breakdown, insurance and wider driving services” said Nick Edwards, Chief Digital Officer at The AA. “As we explored the potential of generative AI, it was critical to find a partner who understood our high bar for security, privacy, and customer protection. Boost.ai’s proven deployment experience, combined with its ability to demonstrate GenAI performance in a secure test environment, gave us the confidence to move forward. We’re delighted to have partnered with boost.ai to bring our AI powered chatbot into our digital channel offering. Our aim is to create truly exceptional digital convenience, whilst ensuring we have dedicated human care when our customers and members really need it. In a fast-moving world, it’s also very impressive we moved from contracts to live in under twenty days.”