In this exclusive interview for the IKH Disruptive Tech series filmed at ITC Vegas, we sit down with Eric Ayala, Managing Director for the Americas at Novidea, to discuss the increase in demand for data-drive, cloud-based technology in the insurance industry and the drivers behind this shift.

Ayala also explains the benefits of the Novidea platform being built on Salesforce, and talks about how it allows them to leverage the low-code, no-code capabilities to configure modules to meet the needs of a broad range of clients, that includes brokers, agencies, MGA’s, MGU’s and carriers.

Founded in 2009 and headquartered in Israel, Novidea’s platform is used in 22 countries to support more than 100 customers managing more than 22 million policies.

Novidea’s insurance distribution platform is built to digitalise insurance businesses. That means fuelling rapid growth, optimising customer experience, gleaning real-time insights and actionable intelligence, and more. Novidea leverages the power of Salesforce’s Big Technology. It provides a complete ecosystem spanning every aspect of an insurance business. This enables full integration between customer-facing policy transactions and the middle and back office. Meanwhile, Novidea gathers customer data, turning it into actionable insights for delivering greater customer value through tailored products and services.