Assurant Partners with Dutch Mobile Operator hollandsnieuwe to Launch Device Protection in the Netherlands
Assurant, Inc. , a premier global protection company that safeguards and services connected devices, homes and automobiles in partnership with the world’s leading brands, announced a new partnership with hollandsnieuwe, one of the Netherlands’ top online mobile operators, to bring mobile device protection to hollandsnieuwe customers for the very first time.
This collaboration marks an important milestone in Assurant’s continued expansion in the Dutch market, further strengthening its footprint across key mobile operators and reinforcing its commitment to deliver simple, reliable, and customer‑centric protection solutions across Europe.
With this partnership, hollandsnieuwe customers can protect their devices through two new insurance options:
• Standard Protection: covering accidental damage
• Premium Protection: covering accidental damage plus theft & loss
Designed with an online‑first customer journey, the new program provides a seamless, digital experience—from enrollment to claims—ensuring convenience and clarity at every step. To further enhance the experience, customers can also opt for a 1‑working‑day fulfilment service, offering added speed for those who value faster turnaround.
“As hollandsnieuwe introduces device protection for the first time, we are proud to support them with a solution that aligns with their vision for simplicity, transparency, and value,” said Felipe Sanchez, President, Assurant Europe. “This partnership deepens our presence in the Dutch market and reflects our focus on enabling mobile operators to offer high‑quality protection experiences to their customers.”
Maarten Van der Linde, Business Lead Acquisition, hollandsnieuwe said, “Launching device protection is an important step for us, and Assurant’s expertise helps us deliver it with confidence. This partnership enables us to offer our customers a straightforward and reliable protection solution that enhances their overall experience with hollandsnieuwe.”
The collaboration supports Assurant’s broader European growth strategy by expanding distribution channels and strengthening its presence in the mobile insurance ecosystem across the region.




