Earnix, a leading global provider of intelligent Artificial Intelligence (AI) driven decisioning solutions for insurance, is pleased to announce that it has become a member of the London Market Forums (LMF) to deepen its relationship with the specialty insurers and the London market more generally.

With a strong footprint in personal and commercial lines, Earnix is now deepening its commitment to the specialty and London markets through meaningful partnerships across the London market.

As risks grow more complex and the volume of digital distribution increases, insurers need advanced technologies that integrate seamlessly with existing systems, without compromising human oversight. Earnix brings proven experience in enabling data-driven, real-time decisioning, including generative AI and agentic AI tools, supporting the shift toward smarter, scalable and enhanced underwriting for the London market.

Adrian Coupland, Head of EMEA at Earnix, commented:

“Joining the LMF community is an exciting step forward for us. It’s a platform that fosters open dialogue and genuine collaboration across the London Market. We’re here to listen, contribute and share what we’ve learned from our work in personal lines, particularly how AI and technologies like IoT can help further elevate specialty insurance.”

Roger Oldham, Founder of LMF – London Market Forums, added:
“We’re really pleased to welcome Earnix into the LMF community. They bring deep knowledge of AI-driven innovation and a strong desire to collaborate with practitioners across the market. Their insights into how technology can improve underwriting, operations and customer engagement will add real value to our cross-market conversations.”

As the London Market continues to evolve, partnerships like this are key to supporting knowledge-sharing and innovation. Through LMF’s community-led events and roundtables, Earnix will connect with market professionals and help shape the conversation and actions the market is taking as we navigate the future of specialty insurance.”