GBU Life, a leading fraternal benefit society, and Sureify, the insurtech platform powering the modern life insurance lifecycle, today announced a strategic multi-year partnership. This collaboration will leverage Sureify’s Lifetime platform to help GBU Life modernize its digital capabilities, enhance member engagement, and drive sustainable growth.

Founded in 1892, GBU Life has a long history of serving its members with life insurance and annuity products rooted in fraternal values. As member expectations evolve and the competitive landscape intensifies, GBU Life recognized the need to invest in a scalable, modern digital infrastructure — one that could support both its current membership and future growth ambitions.

After a thorough evaluation process, GBU Life selected Sureify’s Lifetime platform for its comprehensive suite of capabilities spanning the full policyholder lifecycle: from digital sales and underwriting to policy servicing, member engagement, and retention.

“We chose Sureify because they truly understand the unique needs of fraternal benefit societies,” said Michael Stachowiak, President & CEO of GBU Life. “Their platform gives us the tools to meet our members where they are — digitally — while preserving the personal relationships and community values that define who we are. This partnership is a critical step in our long-term strategy to grow membership and deliver exceptional value.”

Through the Lifetime platform, GBU Life will gain access to:

– A modern, configurable digital sales experience that simplifies the application and underwriting process for both members and agents
– Self-service portals that empower policyholders to manage their coverage, update information, and access documents online
– Engagement and retention tools designed to deepen member relationships and reduce lapse rates
– Data and analytics capabilities to support informed decision-making across the organization

“GBU Life exemplifies the kind of forward-thinking insurer that recognizes digital transformation as essential — not optional,” said Dustin Yoder, CEO of Sureify. “We’re proud to partner with an organization that has such deep roots in its community and such a clear vision for its future. Together, we’ll build a digital experience that honors GBU Life’s heritage while positioning them for growth in a rapidly changing market.”

The partnership is expected to deliver measurable improvements in operational efficiency, member satisfaction, and new business acquisition over the course of the multi-year engagement.

About GBU Life
GBU Life is a fraternal benefit society founded in 1892 and headquartered in Pittsburgh, Pennsylvania. GBU Life offers life insurance and annuity products to its members, with a mission rooted in financial protection, community, and fraternal values. With a legacy spanning more than 130 years, GBU Life remains committed to serving its members and their families with integrity and care. For more information, visit www.gbulife.com.

About Sureify
Sureify is the insurtech platform modernizing the life insurance lifecycle. Its Lifetime platform enables insurers to digitize and optimize every stage of the policyholder journey — from acquisition and underwriting to servicing, engagement, and retention. Trusted by leading life insurers and fraternal benefit societies across North America, Sureify combines deep industry expertise with flexible, scalable technology to help carriers grow, retain, and better serve their policyholders. For more information, visit www.sureify.com.