Jewelers Mutual Group Launches Digital Jewelry Insurance Program on Sure Platform

March 19, 2026

Jewelers Mutual® Group, the only company in the United States exclusively dedicated to insuring the jewelry industry for over 110 years, today announced the launch of a new digital jewelry insurance program powered by Sure, a leading insurance technology company.

This new program leverages Sure’s advanced insurance infrastructure to provide jewelry lovers with a modern, fully digital experience for protecting their most treasured pieces. Customers can now easily obtain coverage, manage their policies, and file claims through a streamlined digital platform.

“Specialty products like jewelry insurance require both category expertise and modern technology to deliver a great customer experience,” said Wayne Slavin, co-founder and CEO of Sure. “This program demonstrates Sure’s ability to power complex, regulated insurance offerings at speed and scale, while enabling carriers like JM Specialty Insurance Company to maintain full control over underwriting, pricing, and claims.”

The program enables rapid launch and long-term scalability. Jewelers Mutual Group selected Sure to provide the technology foundation needed to bring its jewelry insurance product to market through a seamless digital consumer experience.

“We selected Sure because their platform supports our ability to deliver a modern digital experience while maintaining the discipline and strength that define Jewelers Mutual,” said Mike Alexander, President at Jewelers Mutual. “This collaboration allows us to bring our specialized jewelry insurance product to market in a way that meets evolving customer expectations, while staying grounded in the expertise and purpose that have guided us for more than a century.”  The jewelry insurance program offers customers:

  • Flexible coverage limits without requiring individual itemization

  • Protection against loss, theft, damage, and disappearance

  • Worldwide coverage for jewelry while traveling

JM Specialty Insurance Company underwrites the policies and manages claims, bringing specialized expertise and repair coordination to help customers restore or replace items quickly. The program extends Jewelers Mutual Group’s long-standing commitment to protecting jewelry owners through a digital platform built for modern consumers.