Vertical Insure, the leader in embedded insurance for vertical SaaS, has announced new financing led by Updata Partners.

Vertical Insure partners with vertical SaaS companies to help them embed in-platform, white-label insurance solutions. The company takes a software-first approach, developing coverage products that can be offered at the exact moment end users already take on financial risk. Vertical Insure’s mission is to make coverage accessible with every purchase, helping platforms transform disconnected, complicated insurance processes into a built-in, seamless part of the user experience.

This funding will accelerate Vertical Insure’s go-to-market execution and expansion into new markets and verticals.

The Shift Within Software

The framework for expansion is rapidly changing for software companies. As features become easier to replicate, long-term growth relies less on increasing subscriptions and more on adding customer value within existing experiences. In particular, embedded financial products are evolving from optional add-ons into core platform infrastructure.

Embedded insurance is one of the fastest growing segments of this market, and Vertical Insure is defining what that looks like for vertical software.

Company Momentum

Vertical Insure’s model has been proven at scale across millions of transactions. The company partners with more than 100 software platforms across sports, travel, events, construction, education, and more, including market leaders like Blackbaud, LeagueApps, and Togetherwork.

Going forward, in-platform insurance offers are going to become an expected feature within checkout, billing, and registration workflows. Vertical Insure is establishing the category, delivering the first dedicated infrastructure for vertical SaaS platforms to embed tailored coverage at scale.

“We’ve always believed that embedded insurance would become an essential part of the user experience for vertical software. Today, we’re seeing that vision become reality as more platforms look beyond subscriptions to turn moments of risk into opportunities for growth and long-term differentiation. We’re looking forward to serving platforms at a larger scale.” – Brock Noland, CEO and Co-Founder of Vertical Insure

“Vertical Insure has a unique, software-driven embedded insurance offering. They’re turning risk into opportunities that benefit partner platforms, platform users, and the end consumer. We feel strongly that Vertical Insure’s compelling ROI and world-class partnership will enable continued, capital efficient growth.” – Jon Seeber, General Partner at Updata Partners