In this Spotlight on ITC Vegas interview Jon Shapiro, Co-Founder of Optalitix, explores how predictive analytics is poised to revolutionise underwriting and pricing models in the U.S. insurance market. He discusses the shift towards data-driven decision-making and the challenges insurers face, including data quality management and regulatory hurdles.

As digital transformation reshapes the industry, Shapiro highlights the role of AI and analytics in enhancing customer personalisation and engagement. He also shares insights on using AI to interpret complex data, helping insurers better address emerging risks and innovate products for a changing market.