In this Spotlight on ITC Vegas, we speak with Sohrab Merat, Co-Founder and Chief Brand Officer of Owl.co, to explore the innovative ways his company collaborates with the insurance industry. Sohrab explains how Owl.co addresses key challenges for its customers, such as improving claims accuracy and operational efficiency, while navigating the complexities of integrating AI into insurance workflows.

The conversation also touches on ethical considerations, with Sohrab highlighting the importance of understanding what data should and shouldn’t be shared with AI systems. He clarifies the distinction between actionable insights and predictive insights, emphasising their unique value in decision-making.