José Luis Bernal, Chief Digital, Data & Innovation Officer at MAPFRE USA, shares valuable insights into the company’s digital strategy during his discussion at ITC Vegas. MAPFRE’s approach focuses on two main priorities: promoting customer self-service and expanding access to the digital consumer base. By leveraging data, analytics, and AI models, MAPFRE is empowering its customers and improving user experiences. His team’s innovative use of artificial intelligence is also enhancing fraud detection, with a specific focus on the company’s AI-driven fraud project, which is transforming how fraud is identified and addressed in real-time.

Looking ahead, José Luis highlights key trends and technologies that will shape the future of insurance, emphasising the critical role of data automation and AI in driving operational efficiency and improving decision-making. By combining customer-centric strategies with cutting-edge technological advancements, MAPFRE is positioning itself at the forefront of digital transformation in the insurance industry.