Peak3 redefines how insurers drive customer engagement with ‘Accumulator Insurance Propositions’
Peak3, a global leader in insurance technology, is redefining how insurers engage with customers through its innovative accumulator insurance propositions. Moving away from the
traditional ‘buy and forget’ model, Peak3 provides the digital and technology foundations for a dynamic, flexible, and gamified insurance experience designed to meet the evolving needs of modern consumers.
Traditional insurance products often suffer from low engagement, especially among younger demographics and new business owners (SME). They tend to be rigid, complex, and offer limited personalisation. In contrast, Peak3’s accumulator model enables insurers to issue multiple micro-policies over time, triggeredby everyday customer activities.
This modular approach allows coverage to build dynamically, fostering continuous interaction and deeper insights into customer behaviour. Unlike conventional policies, accumulator insurance propositions:
- Accumulate coverage over time – Customers build micro-insurance policies based on lifestyle events (e.g., card transactions or fitness milestones), creating a dynamic and personalised
protection model - Boost customer engagement and acquisition – By integrating with digital platforms and ecosystem partners, insurers can establish frequent touchpoints throughout the policy lifecycle,
driving continuous engagement and staying top of mind - Generate richer data insights – Event-triggered micro-insurance policies capture granular, real-time customer data, improving risk assessment and product relevance for future cross-selling
“Insurers face increasing pressure to offer more personalised, flexible products that meet the expectations of digital-savvy consumers,” said Adrien Lebègue, CEO of EMEA at Peak3. “Accumulator propositions, uniquely enabled by our SaaS solutions, transform insurance into a seamless, daily experience – enhancing customer loyalty and enabling insurers to unlock new growth opportunities.”
Peak3’s accumulator model is already powering successful insurance innovations:
- SNACK by Income Insurance (Singapore) – A financial lifestyle app where customers accumulate micro-policies through daily activities. This gamified model quickly gained popularity among young customers within its first year, driving significant customer acquisition and engagement
- Grab’s critical illness pay-per-trip (Southeast Asia) – An insurance programme for gig workers, where micro-policies are issued per completed ride hailing trip. This flexible model protects drivers with affordable, stackable coverage, with millions of policies issued annually
“As customer expectations evolve, insurers need agile and data-driven solutions,” added Esben Seyffart Sørensen, Chief Sales Officer, Europe, at Peak3. “Accumulator propositions help deepen engagement but require a step change in digital and technology capabilities to manage up to thousands of stackable micro-policies per customer.”
Peak3’s Graphene cloud platform and Fusion orchestration platform natively support accumulator propositions across product lines. These platforms enable multi-tiered policy structures with automated workflows to manage endorsements and claims across thousands of micro-policies per customer with seamless partner integration – empowering insurers to innovate beyond the constraints of legacy systems.
To learn more about Peak3’s Accumulator Insurance Propositions, read the whitepaper here.